$400 Million Worth Dale Earnhardt Jr. and Amy’s Business Success Continues to Thrive
Dale Earnhardt Jr. fans are celebrating yet another achievement for the beloved driver. Recently, the racing community rejoiced with the revival of the iconic #8 Budweiser car on the racetracks. This exciting news comes in tandem with Dale Jr.’s continued success as co-owner of JR Motorsports, where he is garnering recognition for his ventures beyond racing.
Dale Jr. distinguishes himself among NASCAR drivers by successfully transitioning into the business world. In addition to owning a NASCAR Xfinity Series team, he has built a diverse portfolio that includes a media production company, Dirty Mo Media, a popular restaurant chain called Whisky River, and a vodka brand named High Rock. This latter venture, developed alongside his wife Amy, has recently made headlines by winning the title of Best Craft Vodka in America.
Launched in 2022, High Rock Vodka represents a passion project for the Earnhardt couple, born from a collaboration with Sugarlands Distilling Company. What makes High Rock unique is its meticulous seven-times distillation process, resulting in an exceptionally smooth vodka with an alcohol content of 88 proof (44% ABV). This specific proof serves as a tribute to Dale Earnhardt Jr.’s remarkable win at the 2014 Daytona 500, giving the brand a meaningful connection to his racing legacy.
In a recent feature by USA Today’s 10Best series, High Rock Vodka was celebrated as the top craft vodka in the nation, with Sugarlands Distilling Company also recognized in the specialty spirits category. This outstanding achievement reflects the fruitful partnership between the Earnhardt’s and Sugarlands, underscoring the rapid ascent of High Rock in the competitive spirits industry.
As Dale Jr. and his team take time to celebrate these accomplishments, he also reflects on his early days in racing during a podcast discussion with Tony Eury Sr. He opened up about the challenges he faced while driving the #3 Chevy in the Busch Series, recalling a pivotal conversation with his father that provided the motivation he needed during a tough start. This pivotal support allowed him to go on to win seven races and ultimately secure his first NASCAR championship, laying the foundation for a legacy that would make his father, Dale Earnhardt, immensely proud.
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