Amazon Prime Video has announced a significant sponsorship deal with NASCAR Cup Series driver Chase Elliott and Hendrick Motorsports, marking a strategic move to promote its new NASCAR streaming rights. The partnership will see Amazon Prime Video as the primary sponsor for Elliott’s No. 9 Chevrolet in three races annually from 2025 through 2027. The sponsorship will debut at Talladega Superspeedway on April 27, 2025, featuring a distinctive blue and white livery adorned with the “NASCAR on Prime” logo.
Following the Talladega race, the No. 9 Prime Video Chevrolet will appear at Kansas Speedway on May 11 and the NASCAR All-Star Race at North Wilkesboro Speedway on May 18. These events lead into Amazon Prime Video’s exclusive streaming coverage of five NASCAR Cup Series races, beginning with the Coca-Cola 600 at Charlotte Motor Speedway on May 25. This initiative positions Amazon as NASCAR’s first fully direct-to-consumer media partner, reflecting a significant shift in the sport’s broadcasting landscape.
Stacey Rosenson, Head of U.S. Sports Marketing at Prime Video, expressed enthusiasm about the collaboration: “We’re thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025. It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can’t wait … .”
Chase Elliott, a 19-time NASCAR Cup Series winner and the 2020 series champion, shared his excitement: “It’s great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team. They’re leaders in entertainment and technology, and I think that’s a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I’m happy to be a part of the effort and have their support.”
This partnership not only enhances Amazon’s presence in the motorsports arena but also offers fans a new way to engage with NASCAR content through exclusive streaming access. As the sport continues to evolve, collaborations like this signify a dynamic future for NASCAR and its audience.
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