On January 31, 2025, The Weeknd unveiled his sixth studio album, Hurry Up Tomorrow, marking the conclusion of a trilogy that began with After Hours (2020) and continued with Dawn FM (2022). This release has been met with widespread acclaim, both commercially and critically.
Album Overview
Hurry Up Tomorrow delves into genres such as R&B, synth-pop, and trap, while also exploring Brazilian funk and hip-hop influences. The album features collaborations with notable artists, including Playboi Carti, Anitta, Max Martin, and Pharrell Williams. Thematically, it reflects on self-destruction and the pitfalls of fame, with The Weeknd hinting that this may be his final project under his well-known moniker.
Commercial Success
The album debuted at number one on the Billboard 200, achieving first-week sales of 490,500 album-equivalent units. It also secured the top position in 16 other countries, including Canada, France, and the United Kingdom, underscoring The Weeknd’s global appeal.
Critical Reception
Critics have lauded Hurry Up Tomorrow for its intricate production, compelling songwriting, and The Weeknd’s vocal prowess. The album’s exploration of his personal struggles and contemplation of his legacy has resonated with audiences, solidifying it as a powerful conclusion to his trilogy.
Lead Single: ‘Timeless’
The lead single, “Timeless,” featuring Playboi Carti, was released on September 27, 2024. Produced by Pharrell Williams and Mike Dean, the track peaked at number three on the US Billboard Hot 100 and entered the top ten in 15 countries. Its music video, directed by Gunner Stahl and LouieKnows, presents a dark, atmospheric aesthetic that complements the song’s themes.
Postponement Due to California Wildfires
Initially scheduled for a January 24 release, Hurry Up Tomorrow was postponed by a week due to the California wildfires. The Weeknd also canceled a planned performance at Los Angeles’ Rose Bowl, expressing solidarity with affected communities and prioritizing their recovery efforts.
Looking Ahead
In addition to the album, The Weeknd has announced a double tour and an upcoming film titled Hurry Up Tomorrow, a psychological thriller in which he stars alongside Jenna Ortega and Barry Keoghan.
Hurry Up Tomorrow not only serves as a testament to The Weeknd’s artistic evolution but also reinforces his status as a transformative figure in contemporary music.
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